Women who dyed their hair were also found to be more likely to "put their foot down" with romantic partners, friends and family members.
It makes you feel sexy. The Nottingham Trent University study also found that, in addition to confidence, women who dye their hair are also more impulsive, sexually exciting, rebellious, creative, attractive and able to deal with criticism.
About half of the studied women admitted that they would ask someone out or initiate intercourse, after getting their hair dyed.
It gets attention. The Nottingham Trent University study also shed some light on the reason behind why women dye their hair.
Women admitted to dyeing their hair in order to catch the attention of friends, family and strangers, alike.
Surprisingly, the women admitted that they did not really dye their hair in order retain a youthful experience or experiment with a new image.